by his agent, David Falk. Jordan has said of Falk that “he’s the best at what he does”, and that “marketing-wise, he’s great. He’s the one who came up with the concept of ‘Air Jordan.’” An academic study found that Jordans first NBA comeback resulted in an increase in the market capitalization of his client firms of more than $1 billion. … Michael Jordan Commercial Nike NBA Lunny Tunes Coca Cola Chevrolet Gatorade McDonald’s Ball Park Franks Rayovac Wheaties Hanes MCI Alan Flowers Basketball …